We’ve got heart, humor, and really good booch.
Authentic, raw, and smooth craft brewed in Easthampton, MA. Est. 2018.
So, why the name LifeBooch?
Aside from the fact that kombucha is a living food full of life, it also has roots in a deep fascination for life itself. Existence. That there could be nothing and yet here we are, aware of it all and experiencing this something together. It’s amazing!
And thank goodness we have each other to share our joys (one of ours is clearly kombucha) and also hold onto when things get rough. We’re a symbiotic culture, just like booch. We need each other and this earth so we should do our best to take care.
No matter one’s identity, beliefs, politics, etc – we all share this experience of being, awareness, consciousness.

What we’re about
Alive
Crafted by hand in small batches. Never pasteurized or filtered, and no shortcuts.
Local
We buy from our neighbors, like Park Hill Orchard, whose Easthampton apple cider goes into our Apple Spice.
Reused
Save your empties and bring them to us. We’ll give ’em new life… booch!
Out and about
Find us at the Amherst Farmers Market, the Tuesday Market, and stores around the region.
We’re here because of you.
We know we wouldn’t be here if it wasn’t for the support of this great community.
Every bottle you bring back. Every sample you try at the market. Every time you grab a booch from your local co-op or corner store instead of something shipped in from far away. That’s you keeping a small Easthampton business alive, and we never forget it.
We’re your neighbors. We shop at the same markets, buy from the same farms, and love this valley as much as you do. Thank you for supporting local. We love you guys. ❤️

In our own words
Straight from our Instagram, where the humor lives.
We’re never gonna stop talking about just how good our booch is. And it knows it, look at that glow! 💅🙌
@lifeboochI can PROMISE you we will never have an egg booch.
@lifeboochDon’t wear socks when you drink our booch unless you’re alright with them being BLOWN OFF.
@lifeboochIt’s too hot! 🔥🥵 But the booch… the booch is not.
@lifeboochFilling these babies up with the best booch ya ever done had! 😋
@lifeboochTake some time to slow down, look around, feel your breath - even 20 seconds of presence is enough.
@lifebooch







